Branding for equality.

Stone Yamashita's rebrand of HRC in 1995 changed the face of the LGBT movment.

In the mid-1990s, the Human Rights Campaign Fund, a political action committee focused on raising money for gay- and lesbian-friendly candidates, set out to have larger (i.e. mainstream) impact. To deliver on this vision, the organization made two strategic moves.

First, they recruited a new executive director. Elizabeth Birch was a bold choice at the ti…