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Being Alive
Designing for trans equality.
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Designing for trans equality.

A case study of Giorgia Lupi and Pentagram's brand design for Advocates for Trans Equality.

Kyle Ranson-Walsh
Apr 08, 2024
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Being Alive
Being Alive
Designing for trans equality.
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This is part two of a series on brand design and the LGBT movement.

ICYMI, part one: did you know that one of the most influential corporate brands in the world influenced the creation of the most recognizable LGBT logo?

Now, part two: designing for a new trans-led advocacy supergroup.

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