A case study of Giorgia Lupi and Pentagram's brand design for Advocates for Trans Equality.
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I've loved Pentagram and Giorgia Lupi for a while. Giorgia most especially as she has shared her continuing Long Covid journey. Her brilliant visual essay about it is here: https://www.nytimes.com/interactive/2023/12/14/opinion/my-life-with-long-covid.html?ugrp=u&unlocked_article_code=1.i00.z1Ls.nVwvWX7h6zRI&smid=url-share.
Thanks, Kyle, for walking us through the case study. Designs are hard, design systems that work are harder. Designs that speak and organize and sing and move and work on t-shirts? Magic.
👏👏👏
I've loved Pentagram and Giorgia Lupi for a while. Giorgia most especially as she has shared her continuing Long Covid journey. Her brilliant visual essay about it is here: https://www.nytimes.com/interactive/2023/12/14/opinion/my-life-with-long-covid.html?ugrp=u&unlocked_article_code=1.i00.z1Ls.nVwvWX7h6zRI&smid=url-share.
Thanks, Kyle, for walking us through the case study. Designs are hard, design systems that work are harder. Designs that speak and organize and sing and move and work on t-shirts? Magic.